Course Objectives

• Providing participants with basic concepts of events, conferences and exhibitions, and training them in different skills to
• Prepare, plan and organize conferences and events.
• Enabling participants to acquire the skills of managing public relations and media for conferences, events and exhibitions.
• Providing participants with practical expertise and experiences to enable them to set up successful exhibitions, conferences
• and events.

Course outline

Scientific approach for planning and managing events, conferences and exhibitions

• The concept, importance and types of events, conferences and exhibitions.
• Basic rules for holding events, conferences and exhibitions.
• The challenges of organizing events, conferences and exhibitions.
• The responsibilities of organizing conferences and events.

Planning for managing events, conferences and exhibitions

• Formulating the conference and exhibition objectives.
• Administrative schemes for organizing exhibitions, conferences and events.
• How to choose the right time and place for the event.
• Preparing programs and events accompanying exhibitions and conferences.
• Tools for creativity and innovation in conference and celebration activities.
• Financial and marketing study of exhibitions, conferences and events.
• Logistic facilities for exhibitions, conferences and events.

The art of managing and organizing conferences

• Procedures for the implementation and evaluation of the Conference.
• Methods of preparing publications and conference working papers.
• Organizing meetings and conference events.
• Local and global protocol applications at conferences.

Art of managing and organizing exhibitions

• Organizing tasks and responsibilities for organizing exhibitions and marketing.
• Identifying and characterizing the work of the work team and the participants in the exhibition.
• Organizing cares and participations.
• Standards for establishing the exhibition suite.
• Fundamentals of exhibition designs.
• Means of attraction for exhibitions.

Managing public relations and media in events

• Preparing the media and marketing plan and building relations with the media.
• Preparing the contents and technical specifications of the associated printed publications of the events, conferences and
• Exhibitions.
• The art of invitations to participants in events, conferences and exhibitions.
• Means of communication and general relationship skills in events, conferences and exhibitions.
• The art of dealing with the media and its role in the success of events, conferences and exhibitions.
• Reception of participating delegations and procedures for arrival, placement and departure.
• Managing the security for events, conferences and exhibitions.

Who Should Attend?

• Employees in public relations, institutional communication, government and owners of private companies working in the field
• of conferences and ceremonies and the employees who are responsible for establishing and organizing exhibitions, events and
• Conferences.
• Exhibitions and conference managers, designers and implementers of exhibitions, events and conferences, and all
• personnel in the sector of establishment of exhibitions and conferences, those who are prepared and trained in the field of
• Events, conferences and exhibitions, and those who are desirous to rehabilitate themselves in the field.