Course Objectives

• To learn basic planning and organizing skills to ensure any event you organize, completes on schedule, and on target
• To explore your creative side for designing event concepts and understanding the importance of managing an events team
• To understand the mechanisms to control the cost of an event
• To learn to derive maximum PR benefit from an event
• To understand the value of making contingency plans
• The confidence to arrange events which run smoothly and are a credit to your organization
• A step-by-step guide on how to produce timely, well-run occasions, functions, and events, that everyone will remember for the right reasons
• An insight into how to harness creative ideas and turn them into an event with flair and imagination

Course content

• The Event Manager
• Identifying Key Players
• Classification Of Events

• Event Project Life Cycle
• Pre-Event - Concept & Design
• Developing the Concept
• Analysis and Logistics
• Feasibility - Green or Red Light?
• Event Proposal
• The Planning Process
• Committing Resources
• Budget and Financial Management
• Permits, Licences & Sponsorships
• Marketing and Promotion
• Risk Management

The Event

• The Programme
• Management Of The Event
• Safety and Crowd Management

Post-Event

• Debriefing and Evaluation Reports
• Sponsors and Media Feedback

Who Should Attend?

• Those who are responsible for events or public occasions such as: conferences, seminars, sports competitions, product launches, exhibitions, gala dinners, musical events, etc. Learn vital planning techniques that will help you to plan events better, which can also be used in other areas of your work, to help you meet deadlines and coordinate projects.