Course objective?

• Network for success
• Manage Meet and Great opportunities
• Dress for success
• Write effectively
• Set goals
• Manage media relations
• Plan issue and crisis communication
• Use social media
• Deliver effective employee communication

Course outline?

• Public Relation and Media: A Comprehensive Overview
• Networking for success
  • Creating an effective introduction
  • Making a great first impression
• Networking for success
  • Minimizing nervousness
  • Using business cards effectively
  • Remembering names

The Meet and Greet

• The three-step process
• The four levels of conversation
• Case study
• Case study

Dressing for Success

• The meaning of colors
• Interpreting common dress codes
• Deciding what to wear
• Writing
  • Business letters
  • Writing proposals
  • Reports
• Executive summaries
• Setting goals
  • Understanding goals
  • Smart goals
• Helping others with goal setting
• Media Relations
  • Television
  • Print
  • Web presence, blogs & the internet
  • Issues and crisis communication planning

• Gauging the impending crisis level
• Providing feedback and insights
• How information will be distributed
• Tracking the overall effect

• Social Media (The PR Toolkit)      
  • Blogs, wikis, podcasts, social bookmarks, and RSS feeds
  • Employee communications
  • Verbal communication
  • Non-verbal communication skills (body language)
  • Email etiquette
  • Negotiation skills
  • Making an impact

Who Should Attend?

• Office managers and workers in admin and secretary at all its different levels
• Public relations and employees affairs who are working in both the public and private corporation sectors