Course outline

Introduction to Public Relations

• How to define Public Relations
• Why are Public Relations important for an organisation?

Researching

• How to research
• Making good use of your findings

Public Relations and the Media

• Complex relationships between PR and the media
• Staying on top of news surrounding your organisation
• Keeping good relations with the media

Preparation of PR Campaigns

• Organisation is key
• Keeping the campaign under wraps
• Attracting the right type of media

Persuasive Writing

• Types of writing
• Writing with a purpose

Understanding Newsletters, Brochures, and Annual Reports

• The purpose of them
• Importance of writing for a PR position
• Using these feature to release new products

 Crisis Communications

• Importance of strong communication skills
• Dealing with difficult situations

Non-profit Public Relations

• How it works
• Getting the balance right