Course objective

• Acquire the relevant essential information of public relations
• Develop the skills and performance in practicing different activities with a concentration on innovation and development
• Enhance creative skills in public relations activities

Course outline

• Role of Public Relations in Realizing Organizational Objectives
• Organizational situation to public relations management and its relation with the managerial organization
• Planning of public relation activity with an innovative thinking

• Innovative planning concept
• Preparation stages of public relations plan
• Innovative thinking and generating of ideas its role in realizing effective planning

Effective Communication Methods in Public Relations

• Advantage and disadvantage of the variable communication methods
• Differentiation standards between communication methods
• Selection factors of the effective communication methods
• Case study

Skills Mutual Communications

• Effective negotiation skills
• Negotiation concept and nature
• Negotiation policies and strategies
• How to be an effective negotiator
• Practical application

Concept of Public Opinion

• Importance of recognizing public opinion
• Public opinion types
• Measurement methods of public opinion
• Follow up skills of media channels
• Identify its effect on public opinion
• Respond to what has been published about the organization

Customer Management Listing

• Models and types of customers and audience
• Identify human behaviors and humans motives and tendencies
• Problem solving skills of workers and clients
• Open-ended discussion

Who Should Attend?

• Office managers and workers in admin and secretary at all its different levels
• Public relation and employees affairs who are working in both the public and private corporation sectors