Course objective

• able to schedule and plan an event
• Delegates will be familiar with a range of events they are likely to engage in and the requirements for their successful delivery
• identify the most appropriate venues and activities for their events
•  manage the media at their events with confidence
• troubleshoot event plans to identify potential problem areas before they emerge

Course outline

The Role of Events in a Public Relations or Marketing Strategy

• An Overview of Public Relations and How Events fit in
• The PR Transfer Process and the Six Point PR Plan
• Assessing your needs
• Choosing the Event to fit the Objective and Audience
• A Review of the Different Types of Event available
• Writing a Successful Event Proposal

Event Planning, the Theory and Practice

• Scheduling - the long term plan
• Event Running Order - timing of an event
• Budget - staff, time, materials money
• Choosing the Best Venue for your purpose
• Accommodation
• Layout for Different Events - Seating, etc.

Stage Management, Dining and Entertainment, Health and Safety

• Stage Management of the Event
• Ensuring the Event is On-Message and On-Brand
• Welcome Desk - Set Up and Management
• Sets, Staging and Corporate Identity
• Catering, Entertainment and Music at your Event
• Staying Safe - Risk Assessment and Events

Managing the Media at Your Events

• Generating News through an Event
• Inviting the Media - invitations and press releases
• The Press Office, Press Pack and Gifts
• Conducting Interviews and Briefing Interviewees
• Creating a Lasting Record - Filming and Photography
• Involving your In-house Media

Invitations, VIPs and Bringing it all Together

• Invitation Process for Different and Protocols
• Working with VIPs
• Meet and Greet
• Hosting and Farewell
• Follow-up
• Building an Event Management Team

Who should attend?

• Middle and senior managers tasked with the direct delivery of events or oversight of specialist sub-contractors
• Senior operational managers with responsibility for managing teams whose role includes event management
• Senior managers up to Board level with responsibility for the strategic use of events as part of the organisation’s PR and marketing strategy and their effective deployment