Course Objective:

•  Understand why public relations is big business
• Understand how to use this course for maximum gains
•  Determine and understand 10 essential qualities for success in PR
• Define the press release and determine its importance as a vital PR tool
•  Understand why magazine headlines are important for the PR professional
• Understand how to get magazine coverage - a step-by-step plan for success
• Understand how to approach newspapers with his project for best results
• Understand how TV and radio can help you get your message across to millions.
• Understand how PR techniques can be applied in Cyberspace
• Understand the essentials of e-mail PR
•  Organize a successful event
• Turn the tables - transforming bad PR into a great opportunity.
• Learn how to Launch an advertorial campaign
• Understand how to promote himself, a product or a service internationally

Course content.

• An introduction to PR

• Why Public Relations is big business
• How to use this course for maximum gains
• What this study program will do for you
• Ten essential qualities for success in PR

• The press release

• The press release defined
• Why the press release is a vital PR tool
• How to write a great press release
• Getting your press release into the right hands at the right time

• Magazine coverage

• Why magazine headlines are important for the PR professional
• Targeting the right magazines for your PR project
• How to get magazine coverage - a step-by-step plan for success

• Newspaper coverage

•  How broadsheets and tabloids differ
• Tailoring your project for broadsheets and tabloids
• How to approach newspapers with your project for best results

• Hitting the airwaves

• How TV and radio can help you get your message across to millions.
• Types of TV and radio coverage
• How to obtaining broadcast coverage
•  The double-whammy - Using other media to promote your TV and radio coverage

• PR in Cyberspace

• Introducing the internet for beginners
•  How PR techniques can be applied in Cyberspace
• Using PR in newsgroups without getting flamed
• The essentials of e-mail PR
• Launching a web-based PR campaign

• Organizing PR events

• Types of PR events and the pros and cons of each
• Organizing a successful event
• Attracting celebrities to your event
• Double-whammy 2 - Using other media to promote your PR event

• Dealing with bad PR

• How all publicity can be good publicity if you use it properly
• Damage limitation - the first step in dealing with bad PR
•  Turning the tables - transforming bad PR into a great opportunity.

• PR and advertorials

•  Advertorials defined and explained
•  Why advertorials are effective
•  The types of advertorials available
•  Launching an advertorial campaign

•  Making yourself famous

• The pros and cons of fame - it isn't all good news
• Deciding on the type of fame you want
• How fame is born
• Making yourself famous - a step-by-step plan for swift success

• Going global
• How to promote yourself, a product or a service internationally
• The Pros and Cons of global PR
•  The best way to take the world by storm
•  Your golden future as a PR professional